Beware False SEO Claims
If you received a call from a company offering “front page domination” of the Google Search Results, be careful. These sorts of false SEO claims are all to common these days. (more…)
Multi-Step Sales Processes and Your Digital Marketing Approach
Introduction
IntroductionMany organizations employ a multi-step sales process. Potential customers pass through a series of steps or stages before making a purchase. The best example of this is used by many participants in the Software as a Service (SaaS) industry. Using digital marketing techniques such as workflows, lead scoring, email drip campaigns, webinars and free content download offers, SaaS companies move leads through their funnel until they are warmed up to the point where a live person starts making outbound phone calls. (more…)
Best Restaurant Websites of 2015
The Webby Awards for 2015 are out and we are taking a quick look at the best restaurant websites here in our blog. (more…)
Berkshire County Lawyers Website Competitive Analysis Report
As consumer searching habits change, local businesses need to adapt to the new realities of running any organization that relies on the phone ringing to bring in new opportunities. Lawyers who rely on calls from potential clients are caught in this same conundrum. Unlike the days of the Yellow Pages where throwing money at the biggest, most colorful ad could win the day, winning the Search Engine Optimization (SEO) battle takes a different kind of investment. Our first ever Berkshire County Lawyers Website Competitive Analysis Report shows the winners and losers in the county today. (more…)
Beware ransomware schemes
Berkshire Direct is primarily a web developer. Other than website security, we don't get involved much in PC security, network security or other small business IT topics. One of our…
Berkshire Direct Web Designers TV Commercial
TV commercial primarily about web designers we created for Berkshire Direct in June 2013. Web Designers TV Commercial The 30-second television spot includes a professional voice over. It is primarily…