Does content marketing work? We found this article from industry leader iMarc. It mentions a few interesting data points.
Content Marketing Data Points
We found these two data points to be highly significant. They speak to the benefit of creating fresh, relevant content for your website.
“In fact, brands that create 15 blog posts per month average 1,200 new leads per month.[1]”
“Considering that the buyers go through about 60% of the buying process before they even pick up the phone[2], it’s important to give them the content they need.”
Source: http://www.imarc.net/blog/content-marketing-infographic
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