Responsive Web Design

Those of us in the business throw around terms like “mobile ready”, “mobile friendly” and “responsive” all of the time . We use them interchangeably depending upon our audience. Google seems to endorse “mobile friendly” as they call their mobile “tester tool” that they created for developers the Google Mobile Friendly Test. We found a timely article on this topic today written by the good folks at The seem to prefer “responsive web design”, or at least this particular blogger does. We share the article here because it is a great source of explaining to potential clients of ours exactly what responsive web design is. Bottom line is responsive web design is all about giving your website’s users a great experience on all devices and browsers.

Article Excerpts About Responsive Web Design

“As more and more people get online using a variety of mobile devices and screen sizes, it’s essential that your [sic] website is responsive and device-agnostic.”

“A site that works well across screen sizes and devices won’t just have a layout that works well on those devices: it will also make it easy for users to consume content no matter how they’re accessing the site.”

“Completing forms on a small screen can be a real pain. Typing in text with your fingers and thumbs and scrolling down through the form options can put many people off and mean your form doesn’t get completed. You’ll find that if you adopt best practice for forms on small screens, then your forms will be easier for users to interact with on larger screens too: it’s one of the many times when designing for mobile enhances your desktop design (yay!).”

“The area of responsive images is one that has got a lot of attention from people working on the responsive web over the last few years, and it’s aimed at ensuring that your site doesn’t load images any larger than it needs to on a given screen.”