Multi-Step Sales Processes and Your Digital Marketing Approach

digital marketingIntroduction

Many organizations employ a multi-step sales process. Potential customers pass through a series of steps or stages before making a purchase. The best example of this is used by many participants in the Software as a Service (SaaS) industry. Using digital marketing techniques such as workflows, lead scoring, email drip campaigns, webinars and free content download offers, SaaS companies move leads through their funnel until they are warmed up to the point where a live person starts making outbound phone calls. (more…)

Continue Reading Multi-Step Sales Processes and Your Digital Marketing Approach