Talk about an oldie but a goodie! We found this article on SmashingMagazine.com from back in 2008 when we did a search about “web design evaluation”. The principles of web design it speaks to here are still spot on after all this time.
Web Design Evaluation Criteria
These web design evaluation criteria make total sense to us. A couple could probably be combined into single points reducing the total number to 6 or 7, but the list serves it’s purpose. Check out the entire article to get all of the detail behind each point.
- Don’t make users think: your website should be “obvious and self-explanatory”
- Don’t squander users’ patience: don’t ask for private customer info in order to show basic information like features and benefits
- Manage to focus user’s attention
- Strive for feature exposure
- Make use of effective writing
- Strive for simplicity
- Don’t be afraid of the white space
- Communicate effectively with a “visible language”
- Conventions are our friends
- Test early, test often: if your website already exists, test by asking your customers what they think
Is a 3rd party web design evaluation in order? We’d be happy to help! Call [allen] or [luke] today at [phone] to discuss next steps.