Have you noticed a spike in your Google Analytics reporting for a particular day or stretch of days? Is the source Snip.To or RankSonic.net or one of many others? You are the victim of referrer spam.
“Referrer spam (also known as log spam or referrer bombing) is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referer URL to the site the spammer wishes to advertise.”
Source: https://en.wikipedia.org/wiki/Referer_spam
Google Analytics Reporting Skewed by Referrer Spam
Fear not. The solution isn’t all that difficult. If you’re managing your own Google Analytics, simply do a search for “filter referrer spam” and include the name of the referrer you want to find out how to filter. There are several good sources online who give step by step instructions. Some even include videos.
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