Talk about an oldie but goodie! This post from the genius minds at Moz.com is from all the way back in April 2015. We think it does a great job of explaining local SEO content strategy.
The Nifty Guide to Local SEO Content Strategy and Marketing
“Local content has been no different. I started out my career creating duplicate local doorway pages using “find and replace” with city names. After getting whacked by the figurative newspaper a few times, I decided there had to be a better way. To save others from the struggles I experienced, I hope that the hard lessons I have learned about local content strategy and marketing help to save you fearing a rolled newspaper the same way I do.”