Local SEO Content Strategy

Talk about an oldie but goodie! This post from the genius minds at Moz.com is from all the way back in April 2015. We think it does a great job of explaining local SEO content strategy.

The Nifty Guide to Local SEO Content Strategy and Marketing

“Local content has been no different. I started out my career creating duplicate local doorway pages using “find and replace” with city names. After getting whacked by the figurative newspaper a few times, I decided there had to be a better way. To save others from the struggles I experienced, I hope that the hard lessons I have learned about local content strategy and marketing help to save you fearing a rolled newspaper the same way I do.”

Source: https://moz.com/blog/guide-to-local-content-strategy-and-marketing