Web Development Checklist
As part of our daily deep dive into the world of web design and web development, we found this checklist to follow for upcoming web projects. Some pretty good stuff…
Web Development Mistakes We Won’t Repeat
When I read this article about web development mistakes I thought to myself, "Been there, done that." These sort of mistakes must be the right of passage that all web…
Improve Customer Experience with Smart Website Design
During our daily troll around the internet looking for news about websites, web design and other topics we think are important for you to know about, we came across this…
Website Design Colors
Hubspot has become the font of useful knowledge these days. This article about website design colors caught our eye and we had to share it with you. Color Theory 101:…
Where are all of the good web developers?
We found this excellent article from Josh Althuser on ComputerWorld.com. Of course we're a bit biased about Josh's opinion since a) we are web developers, b) we consider ourselves good…
Website Designer Guide for Government Websites
As a website designer who designs and builds websites for a broad variety of clients - including some government and quasi-government agencies - having a guide or set of standards…
Website Design Trends 2015
We found a great article on website design trends 2015 this morning from business2community.com. (more…)
Local SEO Challenge
We found this article about the local SEO challenge on Forbes.com and wanted to share it with you. We agree wholeheartedly with everything the author is saying. (more…)
Berkshire Direct Launches Video Portal Website
FOR IMMEDIATE RELEASE
FOR IMMEDIATE RELEASEBerkshire Direct Launches New Video Portal for Hampshire College’s Center for the Study of Science in Muslim Societies
September 18, 2015 (Williamstown, MA) – – Berkshire Direct recently completed and launched a new video portal for Hampshire College’s Center for the Study of Science in Muslim Societies (SSiMS). The website was designed and built by Berkshire Direct using the WordPress CMS platform. You can see the new website here. (more…)
Multi-Step Sales Processes and Your Digital Marketing Approach
Introduction
IntroductionMany organizations employ a multi-step sales process. Potential customers pass through a series of steps or stages before making a purchase. The best example of this is used by many participants in the Software as a Service (SaaS) industry. Using digital marketing techniques such as workflows, lead scoring, email drip campaigns, webinars and free content download offers, SaaS companies move leads through their funnel until they are warmed up to the point where a live person starts making outbound phone calls. (more…)