Berkshire Direct Launches Video Portal Website

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Berkshire Direct Launches New Video Portal for Hampshire College’s Center for the Study of Science in Muslim Societies

September 18, 2015 (Williamstown, MA) – – Berkshire Direct recently completed and launched a new video portal for Hampshire College’s Center for the Study of Science in Muslim Societies (SSiMS). The website was designed and built by Berkshire Direct using the WordPress CMS platform. You can see the new website here. (more…)

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Multi-Step Sales Processes and Your Digital Marketing Approach

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Many organizations employ a multi-step sales process. Potential customers pass through a series of steps or stages before making a purchase. The best example of this is used by many participants in the Software as a Service (SaaS) industry. Using digital marketing techniques such as workflows, lead scoring, email drip campaigns, webinars and free content download offers, SaaS companies move leads through their funnel until they are warmed up to the point where a live person starts making outbound phone calls. (more…)

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Adding Responsive Tables to Your Website

Some data just needs to be shown in tables. That’s all there is to it. When tabular data needs to be viewed on mobile devices, responsive tables are needed. Making tables responsive has never been easy. In fact, creating responsive tables has always been a hassle for web developers. Oh, sure … it’s easy enough for the web designers to lay out a responsive table and tell us how they wish it would look, but actually building responsive tables that look great and are user friendly isn’t that simple. While trolling around the internet for stories about WordPress website development, we found a blog on Sitepoint that recommends the Timetable Responsive Schedule Plugin for WordPress as an alternative to consider. (more…)

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